Submersive concepted and managed the social media and influencer campaigns for GOOD BOY, the sleeper smash hit for IFC and Shudder.
• Based on the social media reaction to the film (60 million views of the poster and trailer debuts), IFC upgraded Good Boy from a limited to a wide release.
• Good Boy was the #2 biggest opening in IFC Films history, and went on to gross $8.7 million on just a $70,000 budget, the second biggest opening ever for a Shudder film.
• Submersive turned a modest, indie budget into a 6.5 million view juggernaut of an influencer campaign that made sure horror fans could not miss the movie
